MusicWorx
2025
MusicWorx: Graphic Design
A logo redesign for MusicWorx, capturing its mission and the role of music in healing through thoughtful visual identity
Overview
Who is MusicWorx?
“Empowering Lives Through Music Therapy”
MusicWorx is a professional music therapy and wellness agency based in San Diego, providing clinical services, corporate wellness programs, and training for future music therapists.
Their mission: Healing, educating, and advocating through the power of music.
Problem
How might we redesign the MusicWorx logo to better reflect their professionalism, growth, and leadership in music therapy?
The current logo felt outdated and less aligned with their desired identity: one that is clean, professional, and representative of education and mentorship.
Our task: Modernize the logo while maintaining the integrity of their mission and values.
Research
What can we learn from our competitors and users?
Lo-fi sketches of potential logo designs, stars by the most favored iterations.
Competitive Analysis:
Reviewed visual identities of peer organizations in music therapy, wellness, and healthcare.
Noted trends in color usage, typography, and iconography.
User Survey:
Collected feedback on how users perceived the current logo and brand.
Key insights: users wanted a look that felt trustworthy, credible, and forward-thinking.
Ideation
What client feedback did we receive from our earliest iterations?
Lo-fi sketches of potential logo designs, stars by the most favored iterations.
Our logic: Sketch as many logos as possible and narrow down the ones that make the most sense. We would then present these to our client to gain feedback about whether the direction we were headed aligned with their concept and idea.
Designs
Turning our feedback into Mid-Fi and Hi-Fi iterations
Mid-Fi Sketches
Hi-Fi Sketches
Lessons
What I learned
Challenges | Successes |
|---|---|
Working on a tight 10-week sprint made it tough to balance deliverables and consistent progress | Maintained consistent communication with stakeholders and adapted as needed |
Biweekly check-ins with stakeholders were super helpful for insights, but feedback on our style guide and logo redesign was often delayed | Built a strong foundation for MusicWorx’s rebranding, including a clear style guide and logo directions |
As a result, we couldn’t fully complete the final logo handoff—we're still waiting on feedback for the latest iteration | Gained valuable experience navigating real-world client timelines and feedback loops |
